'Towards a mutualised news organisation'

This looks very promising. Hopefully it’ll be replicated for other topics and at other news websites.

The Guardian gives external bloggers the power to publish with a 50/50 ad revenue split. It sells ads against the bloggers’ pages; the bloggers, in turn, get half the revenue from the exchange.

and an interesting observation:

You would not know it from general media coverage but, on the web, science is alive with remarkable debate. According to the Pew Research Centre, science accounts for 10% of all stories on blogs but only 1% of the stories in mainstream media coverage.

carlosmonteiro